What Is a Good Retention Rate for Roblox Games? (Benchmarks & Data)

The Short Answer

Here's what "good" looks like for Roblox retention in 2026:

• D1 Retention: 12%+ puts you in the top 25%. 18%+ puts you in the top 10%.
• D7 Retention: 2%+ is top 25%. 4%+ is top 10%.
• D30 Retention: 0.5%+ is top 25%. 1.5%+ is top 10%.

But these numbers mean nothing without context. A tycoon game with 10% D1 is underperforming, while an obby with 10% D1 is crushing it. Genre matters enormously.

Roblox retention rates vary dramatically by game genre. RPG games have the highest retention potential, with top 10% games achieving 25% D1, 8% D7, and strong D30 numbers. Tycoon games follow closely with 22% D1 for top performers. Obby and FPS games tend to have the lowest retention rates, with median D1 retention of just 5-6%. The drop from D1 to D7 retention is typically 60-80% across all genres, which is normal and expected. For D30 retention, even 1.5% is considered top 10% performance. When evaluating your game's retention, always compare within your specific genre rather than against all Roblox games, as the benchmarks differ significantly. Session tier also matters — games with longer average sessions naturally retain better than quick-play experiences.

D1 Retention Benchmarks by Genre

Source: [GameAnalytics 2026 Benchmarks Report](https://gameanalytics.com/resources/mobile-gaming-benchmarks), covering 10,000+ games

D7 Retention Benchmarks

D7 retention shows whether your game has enough depth to keep players coming back for a full week.

The drop from D1 to D7 is always steep — typically 60-80% of D1 players don't make it to D7. That's normal. Don't panic.

D30 Retention Benchmarks

D30 retention measures true long-term engagement. These numbers are naturally low across all games.

• Top 10% of all Roblox games: 1.5%+ D30 retention
• Top 25%: 0.5%+
• Median: 0.2%
• Bottom 25%: Below 0.05%

If even 1 in 100 first-time players is still playing 30 days later, you're doing well.

Why Your Retention Might Be Low

1. You're comparing to the wrong benchmark

An obby will never retain like an RPG. Compare within your genre, not against all games.

2. Your first-time experience is weak

80% of retention problems are first-session problems. If players don't understand what to do in the first 60 seconds, they leave and never return.

3. No progression system

Games without clear progression (levels, unlocks, quests, story) have dramatically lower retention. Players need to feel like they're building toward something.

4. No social mechanics

Solo experiences retain poorly compared to social ones. Adding teams, trading, chat, and collaborative mechanics can double your retention.

5. No daily engagement hooks

Without daily rewards, quests, or time-gated content, players have no specific reason to return tomorrow.

How to Track Your Retention

You can't improve what you don't measure. Here's what you need:

1. 1Track unique players by their first visit date — this is your cohort
2. 2Check how many return on Day 1, Day 7, and Day 30
3. 3Segment by device, region, and acquisition source
4. 4Compare against benchmarks for your genre

BloxMetrics calculates all of this automatically from your game's data. Set up the SDK in 2 minutes, and you'll see your retention cohorts broken down by every dimension — with AI-powered recommendations on how to improve.

Key Takeaways

• D1 retention above 12% is good for most genres
• Always compare within your genre — not against all Roblox games
• The first session determines everything — invest heavily in onboarding
• Track retention over time — look for trends, not individual days
• Use benchmarks as a compass, not a scoreboard — small improvements compound into massive growth